WASHINGTON– There may be less spring cleaning going on in 2021, but that may be due to millions of Americans being stuck at home for months during the pandemic, suggests the latest National Cleaning Survey from the American Cleaning Institute (ACI).
According to an online survey conducted by Ipsos on behalf of ACI, 69% of Americans plan on spring cleaning this year, a decrease of eight percentage points from 2019 and 2020 ACI surveys.
When asked if they were cleaning and organizing more than usual throughout the year due to COVID-19, 55% of respondents answer “yes”; 27% say their routines haven’t changed.
“Spring cleaning typically involves ‘deep cleaning’ rooms throughout your home. With so many people working from home during the past year, many have been ‘deep cleaning’ their homes more frequently. That can explain why less people feel the need to spring clean in 2021,” said Brian Sansoni, ACI Senior Vice President, Communications and Outreach.
Thirty-seven percent of Americans say that they have more cleaning knowledge now than before the pandemic. “That’s understandable,” Sansoni said, “given the consistent, regular information updates directed at consumers to clean, disinfect and launder as directed.”
“Smart, targeted hygiene – using the right products in the right way for the right task – provides a safe and effective way to spring clean your home,” Sansoni said.
Among those who say they regularly or occasionally spring clean, the kitchen (26%) is the biggest priority for cleaning, followed by the bathroom (19%), closets (19%), bedrooms (18%) and the family room (13%).
Fifty-four percent of spring cleaners also say they’ll clean and organize the same amount this year, while 37% indicate they’ll clean more this go-round.
