LOS ANGELES– Innovative Partnerships Group (IPG), a global leader in developing long-term, revenue-generating partnerships between professional sports teams, prestige real estate properties, and global brands, announced today the formation of a new division, IPG Health, focusing on corporate partnership and business development for healthcare and life sciences organizations. The division will be led by Eric Marton, who joins IPG as managing partner after more than 25 years of leadership experience in healthcare, venture capital, and private equity. Beyond IPG Health, Marton will also play a critical role in accelerating the company’s overall growth and expanding its technology portfolio.
“The IPG team has created extraordinary value throughout the sports world over the years and has now become the only firm of its kind to leverage these unique revenue models on behalf of the healthcare industry,” said Innovative Partnerships Group founder and CEO Jeff Marks. “With Eric’s help, IPG is trailblazing a completely new business space and transforming traditional thinking around the capital stack for healthcare and academic institutions. Eric’s business acumen as well as the depth and breadth of his experience and relationships make him an ideal managing partner as IPG continues its successful expansion into untapped industries.”
IPG Health has already begun working with several clients in the healthcare and life sciences industry including Ascension, Bayer (OTC: BAYRY), eHealth (NASDAQ: EHTH), Herbalife (NYSE: HLF), Orlando Health, The University of California San Diego, and Water Street. Today’s healthcare organizations are thinking more creatively than ever about ways to maximize their financing options, and IPG Health is committed to uncovering new revenue sources and reimagining existing corporate relationships. IPG plans to help these organizations through implementing transformational initiatives around facility development, technology, research, education and clinical programs in order to grow corporate partnership value, elevate corporate philanthropy, transform vendor relationships into long-term, revenue-generating partnerships, and apply sports & entertainment partnership strategies to healthcare.
Marton’s experience spans numerous corporate leadership roles including venture partner at Wavemaker Three-Sixty Health, chief strategy officer of the Verity Health System, CEO of the Verity Physician Network, CEO of Surgical Partners of California, executive director at Cedars-Sinai Medical Center, President/CEO of the California Heart Center at UCLA, and managing partner at Catalyst Venture Group.
Marton has been a member of the Young Presidents’ Organization (YPO) since 2007 and serves on the boards of directors of several not-for-profit and for-profit companies. He is a frequent speaker and panelist at industry conferences and a guest lecturer for the schools of business, medicine, and public policy at the University of California, Los Angeles as well as the University of Southern California.
