EAST HANOVER, N.J.– CHA Partners, a healthcare-focused, full-service real estate development firm, today announced the unveiling of LIVIA — a new upscale senior living brand with a new facility in East Hanover, NJ, and an additional facility under construction in Totowa, NJ. LIVIA will offer upscale wellness-focused Assisted Living, Memory Care, Long Term Care and Rehabilitation services.
“LIVIA marks a major step forward in creating innovative, state-of-the-art senior living communities that cater to individual needs and lifestyle preferences,” said Bill Colgan, Managing Principal at LIVIA and Managing Partner at CHA Partners. “In developing LIVIA’s mission, we look forward to welcoming a new generation of senior care that prioritizes wellbeing with a focus on a concierge level of service.”
LIVIA believes the road to health and wellness starts with building meaningful relationships with residents and those closest to them. Each community is staffed with personal care partners that work as a team to ensure residents are attended to timely, receive high-quality care, and are engaged throughout their day. Community amenities at LIVIA include neighborhoods integrated with smart technology, restaurant-style dining, beautiful outdoor courtyards, and a “Main Street” showcasing a theatre, gaming room, full-service bar/lounge, beauty salon, and café. Inclusion of a Main Street in each community is a key example of LIVIA’s novel approach to senior living which encourages socialization and participation in a variety of activities and entertainment available.
Providing an exceptional concierge approach to customer service ensures that LIVIA places hospitality at the heart of everything it does. “Hospitality is the core of the brand’s mission, and our keen attention to detail coupled with our focus on providing unparalleled service and care truly makes LIVIA the premier senior living community in the state,” continued Colgan.
Transformed from the original Sycamore Living location in East Hanover, the first installment of the LIVIA senior living community will be operational this September, offering elevated services in a vibrant setting. The 100,000-square-foot facility houses 86 skilled nursing beds and 37 beds for assisted living residences.
“Though we now have a new name, we are still the same strong team known for providing the highest level of skilled care in a private, innovative, and home-like environment,” said Richard Molfetta, chief operating officer at LIVIA. “Love, integrity, vitality, innovation and accommodation are the core principles behind our name and represent our vision to ensure that all seniors feel fulfilled, happy, and comfortable in our care.”
LIVIA’s second facility, located in Totowa, is presently under construction and is projected to open in early 2022. Assisted Living, Memory Care, Long Term Care and Short Term Rehabilitation services will be available at this brand new 310,000-square-foot campus, conveniently located near mass transit options and only a 23-minute drive from Manhattan. LIVIA’s Totowa senior care community will additionally provide residents with unrivaled access to state of the art amenities, weekly entertainment, daily activities and advanced healthcare services.
CHA Partners has gained the experience necessary to successfully debut LIVIA with a track record that spans over 50 years designing, developing, and operating healthcare communities across New Jersey. LIVIA is the latest addition to CHA’s portfolio that promotes a high quality of life and innovation. Eager to showcase the future of senior living, CHA Partners is preparing to launch two additional LIVIA facilities in Ocean and Passaic County.
