NEW YORK– M Booth Health today named Peter Matheson Gay its first Chief Impact Officer on the heels of the health communication consultancy’s strongest performing year marked by double-digit growth and signature account wins.
In this newly created role, Peter will drive the overall impact of the agency’s work by infusing breakthrough creativity and insight-informed strategy across the business. A decades-long and widely respected industry leader in creativity, he will lead the firm’s specialist health creative team and oversee its insights and innovation teams to bolster the agency’s impressive track record of work.
Prior to joining M Booth Health, Peter launched and served as Chief Creative Officer of DXTRA Health Integrated Solutions, acting as the most senior health creative lead across a portfolio of 27 communications, experiential, and specialist agencies within The Interpublic Group of Companies (IPG). He also served as Global Head of Healthcare Creative at Weber Shandwick, where he established and grew one of the industry’s first global creative teams dedicated to health.
Peter’s work has been recognized by the industry’s most prestigious award shows, including Cannes Lions, CLIO Health, PR Week, SABRE Awards, Communiqué Awards, London International Awards, PRSA, Shorty Awards, and many others. He has served as a speaker and jury member at Cannes Lions and CLIO Health, as well as a featured contributor across industry publications.
“Peter is an incredibly unique combination of a progressive, boundary-breaking creative, a skilled client counselor and most importantly, a healthcare strategist with a deep expertise in and passion for the industry,” said Stacey Bernstein, Chief Executive Officer of M Booth Health. “He understands that the stakes have never been higher in health, and that delivering work that makes the world better for people impacted by disease is paramount to our clients’ success as a business and their contribution to society as a whole.”
“Joining the M Booth Health team couldn’t be more exciting,” said Matheson Gay. “Not only is this a group of some of the smartest people in the industry, they’re also deeply passionate about what they do. That combination and energy is rare.” He added, “This, alongside a nimbler, more entrepreneurial work style, presents an incredible opportunity to shake up the healthcare communications industry as a whole – and that’s the dream assignment.”
