CHICAGO & SAN FRANCISCO– EnChroma – creators of glasses for color blindness – and The Art of the Brick, the world’s most popular display of LEGO® art – today announced that EnChroma glasses will be available permanently for color blind visitors to borrow and experience the amazing colors in the exhibits at the Museum of Science and Industry Chicago and One Grant Avenue in San Francisco. The companies also announced special incentives for families with color blind fathers and father figures on Father’s Day.
“I can think of no greater joy than for families to bring their color blind dads to not only experience the world in color for the first time, but to appreciate the explosion of colors in the iconic LEGO sculptures at The Art of the Brick on Father’s Day as well,” said Erik Ritchie, CEO of EnChroma. “We are thrilled to make this unique artwork accessible to those with color vision deficiencies, as we do at over 40 other major museums worldwide through the EnChroma Color Accessibility Program.”
One in 12 men (8%) and one in 200 women (.5%) are color blind – 13 million in the US and 350 million worldwide. While people with normal color vision see over one million colors, the color blind only see an estimated 10% of hues and shades. To them, green and yellow, gray and pink, purple and blue, and red and brown look similar and the colorful LEGO bricks in The Art of the Brick appear muted and dull. EnChroma glasses expand the range of colors the color blind can see and make colors more vibrant, clear and distinct to help them enjoy artwork, more of life’s colorful moments and overcome challenges at work, school and in everyday life.
EnChroma and The Art of the Brick also announced that tickets to the San Francisco exhibit for Father’s Day, June 19, will be free to dads and father figures using code: ENCR at artofthebrickexhibit.com.* EnChroma staff will be onsite at the San Francisco exhibit on Father’s Day to offer guests the opportunity to try EnChroma and purchase glasses at a 15% discount as well. In Chicago, the exhibit takes place at the Museum of Science and Industry Chicago, where EnChroma glasses are available to borrow.
In The Art of the Brick, acclaimed artist Nathan Sawaya uses over one million LEGO® bricks to create more than 70 colorful sculptures, including re-imagined versions of famous masterpieces such as Michelangelo’s David, Van Gogh’s Starry Night and Da Vinci’s Mona Lisa. Other highlights include a 20-foot Tyrannosaurus Rex skeleton and an innovative, multimedia collection of LEGO brick-infused photography produced in tandem with award-winning photographer Dean West.
