IRVINE, Calif.– Hyperice, a global high-performance wellness brand, today announced its boldest product innovation within the Normatec line, Normatec Go. Fully portable and offering mobile dynamic air compression therapy for users on-the-go, the Normatec Go delivers the most unique user experience within the market. Backed by the same science that powers the original Normatec system, the Normatec Go by Hyperice delivers a dynamic air compression massage to the calf muscles to increase circulation while reducing pain and tension in the entire leg.
“The launch of Normatec Go is a milestone moment for the Normatec line, Hyperice’s Go series, and the wellness industry at large,” said Jim Huether, CEO of Hyperice. “Over time, Normatec has developed an incredibly loyal following, especially across the endurance and sports performance channels, where it has become the must have recovery device. Our goal with the Normatec Go was to deliver the same elevated Normatec experience consumers have loved for years, in a new mobile and price accessible form factor. This product is outstanding for travel, pre or post workout on the go, in game usage on sidelines, court side and dugouts, and is for everyone prioritizing health and wellness.”
Designed for not only the performance athlete but also the everyday wellness enthusiast, the Normatec Go by Hyperice delivers targeted massage for fresh legs on-the-go. With the introduction of Normatec Go, Hyperice adds to its already existing Go line (Hypersphere Mini, Hypervolt Go 2, Vyper Go) and furthers the mission to provide a holistic suite of solutions for more people and in more environments and scenarios, than ever before.
“The goal with Normatec Go was to give people who love the full Normatec system the ability to use a Normatec anywhere they go,” said Hyperice Founder, Anthony Katz. “By making the system much smaller and fully portable, we also made the technology more accessible to a wider landscape of users so more people can benefit from it.”
