CITY OF INDUSTRY, Calif. & RIVERSIDE, Calif.– Newegg Commerce, Inc. (NASDAQ: NEGG), a leading global technology e-commerce retailer, and Farmer Boys®, the Southern California-based fast casual restaurant chain known for its award-winning burgers and exceptional service, are teaming up for “Breakfast All Flippin’ Day,” a co-marketing campaign that encourages gamers, PC builders and livestreamers to power and repower their day by eating Farmer Boys breakfast menu items throughout the day.
The first meal of the day is known to provide energy to focus on important projects and accomplish goals. Newegg and Farmer Boys are promoting breakfast items to be enjoyed throughout the day to provide energy and focus, rather than limiting these foods to the morning.*
Newegg joined forces with Farmer Boys to get its customers excited about the restaurant chain’s all-day breakfast menu because Newegg’s customers pursue and enjoy all-day activities that require intense concentration and precise hand-eye coordination. Farmer Boys customers will become aware of the campaign through menu board signs both inside restaurants and at drive-throughs.
Newegg’s collaboration with Farmer Boys is an opportunity for Newegg to show support to one of the largest regional fast casual restaurant chains in the southwestern United States and to expand its customer base. As an e-commerce only brand, Newegg is also able to achieve brand promotion out of home at Farmer Boys restaurants.
As part of the campaign, Newegg and Farmer Boys are offering a “Breakfast All Flippin’ Day” sweepstakes for Farmer Boys’ Very Important Farmer (VIF) Loyalty Club members. VIF members have opportunities to win Newegg gift cards through the sweepstakes.
“Gaming and fast casual food have had a symbiotic connection for decades. As both Farmer Boys customers and breakfast enthusiasts, we wanted to team up to create some fun around PC gamers and breakfast,” said Eric Wein, Director of Public Relations for Newegg. “Our customers get hungry when they’re engaged in intense, hours-long online gaming sessions or when they’re livestreaming, so ordering delicious breakfast items from Farmer Boys during the day makes sense.”
