BOSTON— For the fifth consecutive year, Points of Light, the world’s largest nonprofit dedicated to accelerating people-powered change, named Blue Cross Blue Shield of Massachusetts (Blue Cross) an honoree of the Civic 50. Additionally, for the first time ever, Points of Light is recognizing Blue Cross as the national Healthcare Sector Leader.
For more than a decade, The Civic 50 has served as the national standard for corporate citizenship and showcases how leading companies are moving social impact and community to the core of their business. The Civic 50 honorees are companies with annual U.S. revenues of at least $1 billion and are selected based on four dimensions of their corporate citizenship and social impact programs: investment of resources and volunteerism, integration across business functions, institutionalization through policies, and systems and impact measurement.
“As a community-focused, not-for-profit health plan, we’re committed to helping build healthier and more equitable communities,” said Jeff Bellows, vice president of corporate citizenship and public affairs at Blue Cross. “We strive to use our company resources, values and expertise to advance health justice and are proud to be recognized by Points of Light for our industry leadership to support the work of our not-for-profit partners.”
Blue Cross is committed to being a good corporate citizen and leader in health equity. In 2023, the company provided $14.7 million dollars in funding and pro-bono support to local not-for-profits focused on issues addressing food, environmental and racial justice. Eighty-eight percent of Blue Cross employees participated in company volunteer programs, contributing over 22,000 hours of service to support the health of Massachusetts communities.
“Expectations for companies to be leaders in civic engagement continue to increase,” said Jennifer Sirangelo, president and CEO, Points of Light. “Blue Cross demonstrates how to maximize the full range of their assets – from people power to policy to financial contributions – to meet pressing needs and create thriving communities where they live and work. We’re thrilled to uplift and celebrate them as an honoree of The Civic 50 2024.”
The Civic 50 survey is administered by True Impact, and the results are analyzed by VeraWorks. The survey instrument consists of quantitative and multiple-choice questions that inform the scoring process. The Civic 50 is the only survey and ranking system that exclusively measures corporate community engagement.
