WALTHAM, Mass.– Trinity Life Sciences, the leader in strategy, insights and analytics for the life sciences industry, delivers life science companies industry-specific data orchestration with TrinityEDGE, Commercial Data Foundations.
Customer engagement for life science companies is critical in making sure the right treatments are available to healthcare providers and patients at the right time. Data-driven insights help biopharma companies determine their customer engagement approach, and, with the use of AI and innovative technology, these insights can be seamlessly pulled across disparate data sources. Commercial Data Foundations from Trinity Life Sciences centralizes and connects distinct data sources into a comprehensive data asset that powers commercial decision-making, performance management and tactical execution.
“In order to enable data and analytics to drive performance in a comprehensive way, life science companies need two things: 1) a seamless plan that focuses on end-to-end digital journeys rather than isolated projects and 2) a purpose-built platform created and supported by biopharmaceutical experts that takes into consideration the commercial functions, needs, data nuances and technology applications specific to life science companies,” said Aparna Deshpande, Head of Analytics & Insights, Trinity Life Sciences. “We are pleased that we can offer the industry both of these key components to ensure successful data orchestration.”
To lead the program, Trinity has appointed Frank Lane as Senior Vice President and Head of Data Orchestration. Mr. Lane brings an extensive 20-year background in working with life science companies to enable data and analytics to drive performance, specifically with specialty and rare diseases. Previously, he held senior positions at innovative life science analytics and technology companies.
“Many life science companies have become data rich and insights poor due to the lack of sophisticated data orchestration and the challenges to use technology to turn data into actionable insights,” said Frank Lane, Senior Vice President and Head of Data Orchestration at Trinity Life Sciences. “The pharmaceutical data ecosystem is complex and requires specialized capabilities to harness the power of data to drive customer engagement strategies, guide tactical sales and marketing activities and enable collaboration across business functions to best serve the market.”
Life science companies are struggling to connect demand, engagement and contextual data from an array of vendors. Commercial Data Foundations is a comprehensive data management solution, built to power life science business outcomes. Commercial Data Foundations is designed to help life science companies create and maintain a foundational data lake to support their data analytics strategies. It is pre-configured for biopharma commercial teams and built by experts in life science data and business objectives. Users can effortlessly ingest data, apply business rules, automate processes and maintain source/attribute level governance across reporting and analytics ecosystems.
