BEAVERTON, Ore. — NFL Alumni Health partnered with Datavault AI to introduce cutting-edge audience engagement and health-focused messaging during its 16th Annual Draft Week event, leveraging Datavault’s patented ADIO® tone technology to enhance fan experiences and promote cardiovascular awareness.
During the April 24 event, held alongside the 2025 NFL Draft, Datavault AI’s ADIO® system delivered inaudible, AI-driven tones synchronized with each top draft pick announcement. These tones triggered player-specific information directly to attendees’ devices, offering an interactive experience without the need for screens or manual input. The demonstration showcased how ADIO® can create immersive, real-time audience engagement in a seamless Web 3.0 environment.
Simultaneously, the technology delivered geo-targeted, opt-in tones across the venue, linking fans to educational content on cardiovascular health—a critical issue for former NFL players. The campaign was designed to raise awareness of the heightened heart disease risks among retired athletes, many of whom remain unaware of their conditions.
“NFL Alumni Health is committed to finding innovative ways to engage both players and the public on health issues like cardiovascular disease,” said Billy Davis, two-time Super Bowl champion and co-director of NFL Alumni Health. “ADIO® offers a powerful, non-intrusive way to connect with audiences, elevating the reach of our mission.”
Studies show that nearly 90% of retired NFL players suffer from hypertension, yet only about 37% are aware of it, according to research published in the Journal of the American College of Cardiology. Datavault AI’s ADIO® technology addresses this disconnect by delivering health messaging in real time, eliminating the need for visual or manual engagement while keeping audiences informed.
“Datavault AI’s ADIO® system is redefining how brands and organizations engage audiences at major events,” said Nathaniel Bradley, CEO of Datavault AI. “Our partnership with NFL Alumni Health during Draft Week exemplifies how AI-driven engagement can make an immediate impact while creating scalable monetization opportunities.”
ADIO® operates across mobile devices, broadcasts, streaming platforms, and in-venue environments, embedding metadata in high-frequency, inaudible signals. These signals can trigger a range of outcomes, from interactive polling to unlocking digital assets, making ADIO® a flexible tool for both brand activation and health education.
With growing digital fatigue and shrinking attention spans at large-scale events, ADIO® offers a new way to capture audience attention without interrupting the experience. Its role in NFL Draft Week demonstrates how AI-powered tools can bridge the gap between engagement and meaningful action.
“This collaboration brings together Datavault AI’s technology with a mission that directly impacts former players and their communities,” added Sonia Choi, chief marketing officer at Datavault AI. “ADIO® not only informs but encourages participation, making critical health information both accessible and engaging.”
The partnership between NFL Alumni Health and Datavault AI signals the growing role of interactive technologies in live events, offering a glimpse into how Web 3.0 tools can enhance both entertainment and public health initiatives.
