WAYNE, Pa.– PurpleLab®, a leading provider of real-world healthcare claims data, has partnered with Comscore to deliver ID-free, predictive healthcare audience segments through The Trade Desk’s Contextual Marketplace. The collaboration aims to help pharmaceutical and health-focused advertisers navigate tightening privacy regulations while maintaining precise audience targeting capabilities.
The new offering leverages PurpleLab’s extensive database of more than 330 million de-identified healthcare claims and pairs it with Comscore’s Proximic AI-powered contextual intelligence. The result is a suite of privacy-first predictive audiences that advertisers can activate “off-the-shelf” across digital platforms including desktop, mobile, connected TV, and audio.
The partnership comes at a critical moment for the pharma advertising industry, as evolving state privacy laws increasingly restrict the use of personal identifiers in digital targeting. By providing a scalable, ID-free solution, PurpleLab and Comscore are offering a path forward that ensures compliance without sacrificing reach or accuracy.
“We are excited to bring our robust healthcare audiences to The Trade Desk in such an accessible, privacy-minded format,” said Scott Ronay, Vice President of Sales for Advertising Solutions at PurpleLab. “Advertisers can now contextually target valuable healthcare consumers quickly and efficiently, while maintaining a high level of privacy protection.”
The integration transforms PurpleLab’s health data into contextual audience segments designed with privacy at the core. These audiences can be targeted programmatically across all 50 U.S. states, allowing brands to reach health-conscious consumers without relying on cookies or other personal identifiers.
Rachel Gantz, Managing Director of Proximic by Comscore, emphasized the importance of advancing privacy-safe solutions. “Advertisers need future-proof tools that combine scale with precision,” she said. “Our partnership with PurpleLab extends the reach of their healthcare audience segments while preserving the targeting performance marketers depend on.”
The collaboration positions both companies at the forefront of privacy-compliant innovation in digital health advertising, offering brands a practical and scalable way to connect with healthcare consumers amid increasing regulatory complexity.
