NEW YORK– Ostro, an AI-powered engagement platform used by more than half of the world’s top 20 pharmaceutical companies, today announced the launch of Ostro Airmark, a first-of-its-kind solution that transforms static pharma marketing emails into interactive, compliant conversations with healthcare professionals (HCPs).
Traditional pharma emails remain largely one-directional, requiring HCPs to leave their inboxes to ask questions or request information. Airmark eliminates that friction by embedding conversational AI directly into brand- and rep-triggered emails. The tool allows HCPs to ask questions, receive PRC-approved responses instantly, and continue the dialogue—all within their inbox.
Key features of Airmark include:
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Interactive messaging – HCPs can reply directly within an email to request information and receive compliant answers with full audit trails.
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Adaptive learning – AI continually refines engagement based on individual interactions to deliver more relevant messaging over time.
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CRM integration – Every exchange is captured and synced with commercial stacks including Veeva, Salesforce, and IQVIA for sharper targeting and faster insights.
“Pharma emails aren’t falling short because of the content. They’re falling short because there’s no way to engage,” said Chase Feiger, M.D., co-founder and CEO of Ostro. “Airmark makes it possible for HCPs to ask a question, get an approved response, and take the next step—all without leaving their email.”
Industry leaders highlighted the potential impact of Airmark on pharma engagement. Donna Murphy, Global CEO at Havas Health & Creative Networks, called it “a paradigm shift, finally giving life sciences companies the ability to create genuine, two-way dialogue within the channel HCPs actually use daily.” Arpa Garay, CEO at Harp Healthcare Advisors and former CMO at Merck, added that the ability to deliver relevant, compliant information instantly “means physicians can access what they need faster, resulting in better patient care.”
Operating alongside Ostro Tailor, which delivers PRC-approved micro-content on HCP websites, Airmark forms part of a closed-loop ecosystem designed to capture HCP interests, re-engage via email follow-ups, and provide real-time insights to drive commercial outcomes.
