ACTON, Mass.– Insulet Corporation (NASDAQ: PODD), the global leader in tubeless insulin pump technology with its Omnipod brand, has teamed up with Pantone to create Omnipod Mango, a vibrant orange-yellow designed to celebrate the diabetes community and symbolize empowerment, freedom, and self-expression.
Breaking away from the traditional medical blues that dominate diabetes care, Omnipod Mango embodies the uplifting feeling of liberation that users—known as Podders—experience with Omnipod, the only waterproof, tubeless, wearable insulin pump for people living with type 1 and type 2 diabetes.
“Color has the power to differentiate a brand. Omnipod Mango is more than just a color—it is the bold, joyful and recognizable character of our brand and the community we serve,” said Manoj Raghunandanan, Chief Growth Officer at Insulet. “By partnering with Pantone to create Omnipod Mango, Insulet has joined the ranks of iconic brands who have worked with the Pantone Color Institute to express their brand vision, reinforcing our commitment to making Omnipod not just a product people wear for their diabetes management, but a brand people are proud to wear and that forges connection over shared experiences.”
Podders say the new color reflects the pride and sense of belonging within the community. “I’ve been living with diabetes for 15 years and using Omnipod for the last seven. I was so hesitant to have my diabetes on full display with a pump, but it has been the best thing,” said Podder Kenny Benjamin. “The Omnipod community is so full of joy and wearing my Pod with pride has allowed me to engage with the type 1 diabetes community in ways I never would’ve expected—from shouting it out at the gym or while on a run to going up to someone at a bar to point it out. Omnipod Mango is the perfect representation of the Podder community: Bright, vibrant, and can’t be missed! Color has a powerful way of altering our moods and Omnipod Mango is a beautiful reminder of the strength of the diabetes community and that we belong!”
Pantone’s color experts noted the energy behind the new shade. “Omnipod Mango is a vitamin enriched orange shade imbued with an energizing vibrancy, showcasing an attitude that is uplifting and liberating,” said Laurie Pressman, Vice President of the Pantone Color Institute. “Collaborating with Insulet to establish Omnipod Mango as its own unique color has been a meaningful project, showing how the power of color can foster connection, community, and a sense of identity.”
Omnipod Mango, designed as an unapologetic expression of individuality, celebrates the personal journeys of people living with diabetes. The color reflects Insulet’s ongoing commitment to making life with diabetes smaller, so that life itself can become bigger.
