CHELMSFORD, Mass.– A new national survey suggests that real-time CPR guidance could help bridge the gap between knowing CPR and actually performing it in a cardiac emergency. Conducted by The Harris Poll on behalf of ZOLL, an Asahi Kasei company, the survey found that confidence among Americans to provide life-saving aid jumps from 65 percent to 74 percent when a nearby “coach” provides step-by-step instructions.
The research, released ahead of Sudden Cardiac Arrest Awareness Month, highlights ongoing gaps in public knowledge about automated external defibrillators (AEDs). While AEDs are designed to guide bystanders with audio and visual prompts during a crisis, many people remain unaware of their capabilities. More than half of Americans still believe special training is required to use an AED, and nearly one-third were surprised to learn that the devices will not deliver a shock unless needed and that users cannot harm someone by attempting to use one.
“The survey confirms what we’ve long understood: real-time coaching inspires confidence,” said Elijah White, president of ZOLL’s Acute Care Technology division. “ZOLL AEDs provide that guidance, supporting anyone in those critical moments to turn hesitation into action when every second counts.”
Confidence in AED use is rising, with 52 percent of respondents saying they feel comfortable using one—up from 46 percent in 2024. That number climbs to 77 percent among those familiar with AEDs, compared with just 26 percent among those unfamiliar.
The findings also spotlight concerns around youth sports, where sudden cardiac arrest remains the leading cause of death among young athletes. The survey revealed that 57 percent of parents mistakenly believe all youth coaches are required to have CPR and AED training, while half assume teams have dedicated access to AEDs. In reality, most states do not mandate such requirements, and a majority of parents do not know whether their child’s practice or game facility is equipped with the devices.
To address these gaps, ZOLL is expanding its “Anything Can Happen. Anyone Can Help.” campaign, which aims to educate the public about AEDs and CPR. The initiative will be amplified in October with support from professional football player and cardiac arrest survivor Damar Hamlin, alongside college and professional athletes. The company is also offering free AED Community Activation Kits through AnyoneCanHelp.com to help communities improve preparedness.
