LONDON and SAN FRANCISCO– Haleon plc (LSE/NYSE: HLN), a leading global consumer health company, has selected Salesforce (NYSE: CRM) to transform its engagement with pharmacies and healthcare professionals through the adoption of Salesforce Life Sciences Cloud for Customer Engagement, Data Cloud, and Agentforce.
The AI-driven solution will support Haleon’s global sales force of more than 4,500 representatives, enabling more effective and personalized interactions with pharmacies and healthcare providers worldwide. By integrating Salesforce’s advanced analytics and automation tools, Haleon aims to strengthen relationships with healthcare partners and enhance access to everyday health products for millions of consumers.
“We are excited to partner with Salesforce to bring more effective, data-driven insights to our customers,” said Claire Dickson, Chief Digital and Technology Officer at Haleon. “This selection of Life Sciences Cloud and Agentforce will enable pharmacists and healthcare professionals to more efficiently deliver better everyday health to millions of people all around the world. We are also delighted to advise Salesforce on the development of the consumer health capabilities of the platform. We are committed to shaping the future of our industry and look forward to impacting the development of tools that will help support the growth of all our categories.”
Haleon’s partnership with Salesforce will streamline administrative processes for its sales teams, giving them access to real-time data on consumer demographics, purchasing trends, and retail performance. This allows representatives to spend more time on value-driven activities such as creating tailored activation plans and improving customer experience.
As the maker of category-leading brands such as Sensodyne, Voltaren, and Centrum, Haleon will also serve as a design partner for Salesforce Life Sciences Cloud for Customer Engagement. In this role, the company will contribute to the development of platform features that address the unique needs of the consumer health sector, including product availability, shelf-life management, promotions, and inventory tracking across retail and e-commerce channels.
“Haleon’s adoption of our next-generation Life Sciences Cloud for Customer Engagement and Agentforce will reimagine how the consumer health industry engages with pharmacies and healthcare professionals through real-time insights and trusted AI,” said Frank Defesche, General Manager of Life Sciences at Salesforce. “Their insights ensure we’re meeting the complex, specific needs of the consumer healthcare industry without having to customize solutions — all while promoting greater productivity, innovation, and wellness.”
