NEW YORK, N.Y. — CheckedUp said it has appointed Lyndi Hirsch as Chief Marketing Officer, effective immediately, as the digital point-of-care company continues to expand its patient-centered engagement platform and brand strategy.
In her new role, Hirsch will lead CheckedUp’s marketing strategy, brand positioning, and patient engagement initiatives, with a focus on strengthening connections between patients, providers, and healthcare brands while building scalable, high-performing marketing programs.
“Lyndi brings an exceptional track record in healthcare and biopharma marketing,” said Dr. Richard Awdeh, CEO and co-founder of CheckedUp. “Her experience driving commercialization, brand strategy, and patient engagement across multiple therapeutic areas will be instrumental as we continue to expand our platform and impact.”
Hirsch brings more than 25 years of experience in commercialization and patient-centered marketing. She has held senior leadership roles at GoodRx, Medisafe, Dermira, Everyday Health, and Human Genome Sciences, and has led multiple first-in-class product launches across healthcare and biopharma. Her work has been recognized by PM360 Elite 100, DTC Top 25 Marketers, and PharmaVoice 100. She also serves on the boards of national patient advocacy organizations.
“I’m excited to join CheckedUp at a time when improving patient understanding and outcomes is more important than ever,” Hirsch said. “By delivering meaningful, data-driven engagement at the point of care, we have a real opportunity to help patients make more informed decisions and improve the care experience.”
CheckedUp said the appointment supports its continued growth and focus on patient-centered innovation. Under the leadership of Dr. Richard Awdeh and Mark Awdeh, President and co-founder, the company has reported 40 percent year-over-year growth, expanded its national footprint, and strengthened its position as a specialty-focused, data-driven point-of-care platform.
