PISCATAWAY TOWNSHIP, N.J.– P360, a leading developer of technology for life sciences companies, today announced that its ZING Communication Module has been enhanced with several new enterprise-grade unified communication features. Not only does the ZING unified communications as a service (UCaaS) platform enable life sciences sales teams to send custom branded, templated SMS text messages and other digital assets to healthcare professionals (HCPs), it now features two-way calling, activity tracking, smart automations, flexible integrations and more.
“The ZING Communication Module is a powerful UCaaS platform that’s helping life sciences companies deliver compliant, unified one-to-one communication to healthcare professionals that is not only targeted but that is welcome,” stated P360 CEO and Founder Anupam Nandwana. “With its new upgrades, ZING is now one of the most powerful HCP engagement platforms on the market. Not only can sales teams easily deliver much-needed information to HCPs and their staff, they can also obtain marketing data that makes future engagements more meaningful. And they get the power of an effective, efficient communication system as well. This is not a mass-texting system – it is a dynamic, professional platform for powering the direct communication that already exists through this interface.”
With the ZING UCaaS platform, life sciences sales reps can exchange compliant two-way unified messaging with healthcare professionals without barriers. There are no apps for end-users to download and there are no subscriptions for them to deal with. To HCPs, ZING offers a seamless, hassle-free experience that’s seen as nothing different than their normal method for receiving texts. This is something HCPs are asking for.
During a recent Webinar session with P360 CEO Anupam Nandwana, double board-certified physician and panelist Dr. Mandira Mehra confirmed that, from a doctor’s standpoint, communication with life sciences reps has become inefficient. Although an integral part of a physician’s work, she noted that the process of accessing or contacting reps can be very frustrating.
“Physicians want engagement at their own pace, at their own time, and they want to initiate it,” said Dr. Mehra. “I still have a stack of business cards with the information of 20-30 different pharmaceutical and medical device reps. I cannot think of any other industry that would do that – if I order food or call a cab, everything is streamlined and really done through the phone.”
The response to ZING from life sciences companies has been strong as well.
“We are very proud of the work that the team has done to build a solution to address interaction challenges between HCPs and industry,” said P360 Chief Revenue Officer Steve Kurzeja. “Within the first six months of launch, over 50 pharmaceutical organizations have expressed interest in ZING, including each of the top 10 global companies – with five of them currently engaging in deployment discussions.”
