Boston– Dream Performance & Recovery, a rising name in the sleep and wellness space, has launched its latest innovation: Second Wind Nasal Strips. Backed by Spanx founder Sara Blakely and Marquis Jet co-founder Jesse Itzler, the new product marks the brand’s expansion into the nasal breathing market.
Designed to enhance airflow by 33%, Second Wind Nasal Strips aim to support sleep, athletic performance, and respiratory relief. The product follows the success of Dream Tape, the company’s flagship sleep aid, and responds to long-standing customer demand for a high-performance nasal breathing solution.
“Customers have been asking us for this since day one,” said Todd Anderson, co-founder of Dream Performance & Recovery. “We spent nearly two years engineering the strips from the ground up, and I believe they’ll be a game changer for health and recovery.”
The strips, developed in collaboration with Ivy League experts, are triple-patented and designed for athletes, active individuals, and anyone seeking improved nasal airflow. Built with a minimalist aesthetic and sweat-resistant materials, they are stress-tested, recyclable, free of PFAs and harsh chemicals, and even permissible for NCAA use.
With proven benefits tied to nasal breathing—ranging from cardiovascular health to better endurance and sleep—Second Wind aims to carve out a unique niche in the performance wellness market.
The product launch comes as part of a broader growth surge for Dream Performance & Recovery, which has seen 230% year-over-year growth since its founding in 2023. The new product has also attracted the company’s first major outside investments.
“When Todd first showed me the Second Wind prototypes, I knew Dream had something special,” said Itzler. “There’s a real gap in the market for high-quality sleep and performance tools.”
Blakely echoed the sentiment. “I’ve watched the company evolve over the past year, and the growth has been incredible. Second Wind Nasal Strips let the brand really lean into its performance roots.”
With growing interest in wellness and recovery tools, Dream Performance & Recovery is positioning Second Wind as a flagship product in a category it hopes to help define.
