MIDDLETOWN, Conn.– PursueCare, a leading virtual health platform specializing in substance use disorder (SUD) care, will showcase its digital-first treatment model and collaborative care strategies at the 2025 Behavioral Health Business Addiction Treatment Forum in Chicago. The event will take place on July 17 at Convene (311 W Monroe), bringing together industry leaders to explore innovations and investments shaping the future of addiction treatment.
Nicholas Mercadante, Founder and CEO of PursueCare, will join the expert panel “Who’s at Quarterback? Ensuring Smooth SUD Handoffs and Building the Partnership Playbook” at 11:30 a.m. CDT. Drawing on his experience as a healthcare attorney turned entrepreneur, Mercadante will discuss the critical role of integrated care models and seamless handoffs in addressing SUD, alcohol use disorder (AUD), and opioid use disorder (OUD), especially in underserved and rural communities.
“Everyone at PursueCare is committed to value-based care,” said Mercadante. “Our team is dedicated to serving patients in need and shaping industry standards around quality, accessibility, and equity.”
Available in six states—Connecticut, Kentucky, Massachusetts, Maine, Ohio, and West Virginia—PursueCare delivers comprehensive, virtual-first addiction care designed to bridge gaps in access and continuity. Its multidisciplinary care teams include addiction medicine providers, counselors, psychiatrists, and pharmacists. The platform also integrates FDA-authorized digital therapeutics (RESET® and RESET-O®), pharmacy and lab services through PursueCareRx, and flexible scheduling via a HIPAA-compliant mobile app.
PursueCare’s model has gained traction with health systems, employers, and value-based care organizations for its outcome-driven approach and real-time patient engagement. The company partners with providers who lack resources to address SUD locally, enabling community-based collaboration with robust clinical support.
Mercadante will be joined on the panel by Jamie Vinck, President of Meadows Behavioral Health; Beth Keeney, CEO of LifeSpring Health Systems; and Dr. Ayesha Appa, Assistant Professor of Medicine at the University of California, San Francisco.
The BHB Forum will bring together behavioral health professionals, investors, and innovators to exchange insights and advance solutions to the nation’s addiction crisis.
