WALTHAM, Mass. — Trinity Life Sciences has launched Trinity Digital Affinity, a new platform powered by healthcare advertising technology company DeepIntent, designed to give life sciences firms deeper insight into the digital behaviors of more than 3.5 million healthcare professionals (HCPs).
The platform aims to help companies refine engagement strategies, personalize messaging, and identify new opportunities to connect with providers. By delivering daily updates on HCP digital activity, Trinity says the tool offers more timely and actionable data than traditional agency or third-party sources, helping brands respond to near real-time trends.
“Trinity Digital Affinity sets a new standard in how life sciences companies understand and engage with HCPs across digital touchpoints,” said Nancy Phelan, senior vice president of customer engagement at Trinity Life Sciences. “This recency empowers our clients with more actionable data and sharper, timely insights—enabling them to engage meaningfully and make more informed decisions in an increasingly digital world.”
The system integrates with Trinity’s Customer Engagement Orchestrator, which uses AI-driven decision engines to coordinate outreach across field and digital channels. Its link to DeepIntent’s demand-side platform enables activation of campaigns directly within the Trinity ecosystem and embeds performance metrics for a closed-loop system.
According to Trinity, this approach streamlines audience segmentation, channel mix optimization, and omnichannel orchestration, allowing marketers to move toward more personalized communication with individual providers.
“By powering Trinity Digital Affinity, DeepIntent is equipping Trinity with the tools to unlock real-time insights, accelerate campaign performance, and empower clients to engage healthcare providers with greater speed and precision,” said Jennifer Werther, chief solutions architect at DeepIntent.
The company said the launch underscores its focus on advancing digital innovation in life sciences marketing by delivering targeted messages to the right healthcare professionals at the right time.
