NEW YORK — Real Chemistry, a healthcare communications and data science company, has launched HealthGEO, an AI search solution designed specifically for the life sciences sector. The platform helps pharmaceutical and biotech organizations monitor how large language models (LLMs) like ChatGPT and Gemini portray their products, science, and brand — and offers strategies to manage potential risks.
As AI-driven search tools increasingly influence patient education and physician engagement, healthcare companies face new challenges in ensuring accurate information flows to key audiences. Real Chemistry says HealthGEO bridges this gap by identifying biases, misinformation, and outdated content while also benchmarking competitors’ visibility and messaging.
“The way we find health information today is changing at unprecedented rates, with AI search replacing traditional search engines,” said Kevin Johnson, Group President and Managing Partner at Real Chemistry. “HealthGEO helps clients move into action by showing them exactly what AI is saying about their science, their brand and their company — and what to do about it.”
The tool provides several key features, including:
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LLM Perception Mapping: a consolidated view of how products, therapeutic areas, and companies are represented across major AI models.
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Risk and Misrepresentation Detection: early identification of hallucinations, inconsistent tone, or reputational issues in AI-generated content.
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Competitive Benchmarking: analysis of brand positioning, tone, and share of voice compared to peers.
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Action-Ready Playbook: recommendations for aligning scientific, commercial, and communications strategies with the evolving logic of generative AI.
HealthGEO is powered by Real Chemistry’s proprietary healthcare-optimized AI stack, which integrates privacy-compliant data practices, multi-model orchestration, and advanced sentiment analysis. The company emphasized that the tool is not a general-purpose AI product, but one tailored to the unique needs and sensitivities of healthcare communications.
The launch underscores Real Chemistry’s push to help life sciences organizations navigate a fast-changing digital environment. By moving from traditional search engine optimization (SEO) to “generative engine optimization” (GEO), the firm says its clients can ensure that evidence-based, accurate information shapes how their therapies are discussed and understood across AI platforms.
