BOSTON– WHOOP, the human performance company, today announced a partnership with award-winning singer-songwriter and global music star Niall Horan. In addition to becoming a brand ambassador, Horan has invested in the company, aligning with WHOOP’s mission to unlock human potential through personalized health and performance insights.
Horan, who balances demanding tour schedules, live performances, and an active lifestyle, has long prioritized his physical and mental well-being. His personal commitment to health and recovery made WHOOP a natural fit.
“Niall’s been a WHOOP member for years, and we’re proud to officially welcome him to the WHOOP team,” said Will Ahmed, Founder and CEO of WHOOP. “He’s living proof that the world’s top performers don’t all wear jerseys. His schedule — late nights, adrenaline spikes, relentless travel — would break most people. WHOOP has helped him recover faster and show up stronger night after night. I’m excited to work with Niall to bring that same edge to more people around the world.”
WHOOP members worldwide are increasingly tracking “Stage Performance” in the WHOOP app, an activity that often pushes users into Zone 4 and 5, the highest-intensity heart rate zones. This level of exertion places significant demands on the heart, lungs, and muscles, making recovery and sleep critical to sustaining peak performance. For artists like Horan, understanding this data is key to maintaining health and ensuring strong performances show after show.
“I’ve been using WHOOP for a while now, and it’s completely changed the way I understand my body — whether I’m on stage, in the studio, or just taking care of myself day to day,” said Horan. “I’m thrilled to join the WHOOP team as both a partner and investor to help more people take control of their health and perform at their best.”
As part of the partnership, WHOOP and Horan will collaborate on exclusive content, brand campaigns, and community engagement initiatives focused on recovery, sleep, and overall well-being. Fans can also look forward to behind-the-scenes insights into how Horan integrates WHOOP into his daily routine and tour life.
The collaboration underscores WHOOP’s strategy of working with culturally influential figures who embody the importance of data-driven wellness.
