Mattel Announces Goal to Reduce Plastic Packaging by 25% per Product by 2030 and Publishes Latest Citizenship Report

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EL SEGUNDO, Calif.– Mattel, Inc. (NASDAQ: MAT) has announced a new goal to reduce plastic packaging by 25% per product by 20301. This new goal is featured in the company’s 2021 Citizenship Report published today, which provides a progress update on Mattel’s Environmental, Social, and Governance (ESG) strategy and established goals.

Mattel’s ESG strategy and goals are organized into three pillars: Sustainable Design and Development; Responsible Sourcing and Production; and Thriving and Inclusive Communities, representing the ESG areas where the company believes it can have the greatest impact.

“At Mattel, our aim is to contribute to a more diverse, equitable, inclusive, and sustainable future,” said Ynon Kreiz, Chairman and CEO, Mattel. “The progress across our ESG strategy and goals, and our new goal announced today, reflects our ongoing commitment to corporate citizenship and our purpose to empower the next generation to explore the wonder of childhood and reach their full potential. I would like to thank all the teams across Mattel and our external stakeholders for their partnership on this important journey.”

With its new packaging goal, Mattel is focused on reducing plastic materials from product packaging, including polybags, window sheets, and blister packs as part of its packaging strategy and reduction approach.